Understanding how the Internet of Things (IoT) can help digital marketers formulate a strategy to outrank their competitors on the search engine results page and in Google Ads.
What can IoT do for marketing? Or a better question: How can marketing’s use of IoT better serve customers and business goals? IoT allows marketers to create vastly different experiences, connecting the digital and physical worlds, of course, if they…
What is the Internet of Things? Simply put, the Internet of Things (IoT) is a network of physical devices, such as laptops, smartphones, home appliances, vehicles, etc., which are connected to each other and you through the Internet. For digital…