Google Algorithm Update & Lead Generation – 2 Things to Do Now
For every business, conversion is the end goal. It can be a purchase, sign-up, or any other action you desired from your audience. It is the fundamental thing for your business growth.
However, with the increasing number of competitors, evolving customer needs, and challenging marketing conditions, even big companies struggle with conversion. In fact, the average conversion rate for e-commerce websites is between 1.84% and 3.71% and for other industries, it is between 2.35% and 5.31%.
COVID-19 changed the situation even further as remote selling became a norm. In fact, a recent study by Abode indicated that e-commerce sales increased by 77% in 2020.
As every company is focusing its attention on online business today, there are more players in the market and your visibility gets diminished unless you keep up with the trend.
To increase conversions, you need leads. In fact, qualified leads. With the new Google algorithm update, you get a new challenge in generating leads.
What is it and how to get prepared? These are the two things we are going to discuss broadly in this article.
Optimize your website for new Google algorithm update
The new Google algorithm update is released in June 2021 focusing more on the “experience” side of things. To put it in simple terms, Google is going to rank your page to the top based on the experience you provide for your users.
Does it mean keywords will not be considered? No.
The reason why Google brought this update into action because they have decided to put users (in other words, customers) at the center of everything. Users should be able to read quality content and find the right source for their needs. Currently, we have been seeing few websites ranking top yet they do not have valuable content. It is because the content lacks depth and they had optimized just for the keywords.
So, how you prepare your site for the new update?
- Improve the quality of your content – Whether it is blogs, case studies, eBooks, ensure you have unique messages backed by in-depth research.
- Have good back-linking – Make sure the sites you back-linked are secured, reliable, and ranking well.
- Focus on onsite SEO – Ensure your website doesn’t have any broken links or 404 errors and make sure users are getting information easily.
If you can make the above-mentioned changes on your own, you are good with the new Google update. If not, it is advisable to get professional help from trusted SEO experts.
Gain Audience Intelligence with Website Visitor Tracking Software
Some of you might have heard about website visitor tracking software but for those who don’t this is what it means,
Website visitor tracking software helps track your website visitors, identify where they are from (location, industry, company, etc.), and provide key contact information that enables you to send personalized messages.
Benefits of website visitor tracking software
All efforts you make to generate traffic for your website will become vain if you do not see conversion. Whether you are a B2B or B2C company, website visitor tracking software helps you to be proactive in generating leads. Some of the key benefits of website visitor tracking software are:
- Discover the details of your anonymous website visitors
- Understand visitors’ intent
- Gain access to firmographic data of the organizations that visit you
- Find key decision-maker’s contact details and send personalized messages
- Integrate with CRM to manage leads better
- Reduce cost, time, and manual work
According to VB Insight & APSIS report, 80% of marketers agreed that using automated lead generation software helped increase their leads and 77% of them were able to convert.
Website visitor tracking software has the potential to make your marketing and sales team perform better. In fact, your competitors might be already using it. If you need more information on website visitor tracking software and how it accelerates revenue generation, check out this blog post.
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About the Author: Praveen Yessendiran is a marketing manager at RoundView. He has over 15 years of experience in creating marketing strategies, campaign execution, and business development. Currently, he is involved in product development at RoundView helping the team with strategic inputs and positioning the product well in the market.