Keyword Stuffing for Google My Business
Really? Damn! Just when you thought that keyword stuffing is a taboo subject; broach it & get the “Google Slap” 🥵
Before we dive into the subject, let me give you a brief introduction of Google My Business (GMB). How to use Google My Business for local SEO? Google My Business is an indispensable tool in getting customers from your local market. During unusual moments, such as social isolation caused by the COVID-19 pandemic, temporary updates can be added. In order for the work to proceed successfully, you must ensure that your information is up to date. When it comes to content production, Google My Business offers the “Questions & Answers” feature, allowing users to ask and answer questions themselves. If you do not have a company profile, please create one now at Google My Business. Users can also send reviews, images and videos of the store to facilitate their evaluation. Finally, you can use Google Posts to post updates about your business. This feature is important for announcing any changes to campaigns, promotions and business hours. This feature is important for announcing campaigns, promotions, and any changes to the business hours.
What are the key tips to improve your local SEO results? The top tip for you to improve your Local SEO results is to use Google My Business 😊 Obvious isn’t it? Okay, that’s not why you came here for. So, let’s dive into the “real” tip.
Keyword Stuffing Lives Forever!
The important thing to know here is what the rules are (Google’s rules) & how to break them legally. The cardinal rule of Google is “Including unnecessary information in your business name is not permitted, and could result in your listing being suspended.” You may Google for this phrase & read the nitty gritty details yourself “Guidelines for representing your business on Google”.
Now that you’ve studied the rules above, here’s how to break them legally. Firstly, you need to know how many choices of Primary Categories Google has assigned to a business niche. If you have multiple choices, for example; School, International School, Primary School or High School then you can only stuff the stuff 🙃 in 1 place which is the Description of the free website provided to you by Google. Remember the .business.site url that Google provided you for free? Of course, you don’t remember. Because you didn’t activate it😨
Here’s the screen shot 👇 Go ahead & stuff up to 140 characters here & get away with it legally!
Utilize this feature to strengthen your Page Title. While my Malaysian SEO expert friends will insist on keeping the page title to 70 characters, mine is 180 characters 😅 So are the experts wrong? No, they are not. The problem with this free GMB site is that it doesn’t give you an option to enter your Meta Description. So, the long title doubles up as your Meta Description too 😊
Your Page Title will help search crawlers comprehend the page directly from the beginning by utilizing the essential keyword in the main section of your page. It also enables searchers to discover important search results on SERPs.
In addition, the best practice for URL structure is to keep the URL less than 128 characters. This strategy ought to be one of the most effortless prescribed procedures for SEO, as the substance ought to fundamentally share data identified with the keyword.
Keep on supporting the page’s subject by utilizing the essential keyword in the Description of your free website. To compose an SEO friendly URL, just follow Google’s recommendation & you’ll be fine. For example, if your business name is Transfield Search Engine Optimisation (SEO), Google will probably recommend you the following URL: https://transfield-seo.business.site/ You can of course change it to anything else of your choice.
So, who said keyword stuffing is a sin? Remember the cardinal rule. Master the rules so that you can break them legally 💪