Search Engine Marketing

Increase Customers & Reduce Ad Spend Through SEM

Search Engine Marketing a.k.a. Pay Per Click (PPC) is a form of online advertising where you pay to promote your website and reach out to your targeted audience. You & other advertisers bid😅 for keywords to have your ads appear when a potential customer searches on various search engines such as Google & Bing.

This is a sure-fire way of staying on the front page of Google…provided that you have the marketing budget to do so. In a highly competitive industry, you’ll have no choice but to follow suit💪

Where Does Transfield Search Engine Marketing Fit In?

This is where Transfield SEM services come into play. Our Google Ads Manager will manage your campaign with ONE single GOAL, which is to GROW your business by promoting your brand. We will emphasise on reducing your marketing expenditure while maximising your click-through rate.

Let us build your online presence & increase your conversion rates. Sit back and watch your website traffic explode, and your customer base growing at an unimaginable rate. Through Google Ads, you will bring in new business opportunities almost immediately.

Our SEM Workflow

KEYWORD RESEARCH – You will get a recommendation of keywords, its cost-per-click (CPC) & its search volume. This will give you a realistic view of whom you are up against. From this report, you will be able to allocate an appropriate marketing budget for your campaign to outbid your competitors.

SETTING UP THE GOOGLE ADS ACCOUNT – We will set up your Google Ads account in line with your goals & budget. The configuration of this account will be based on our discussion on what your objectives are.

COPYWRITING OF ADS – Here’s where our professional content writers will write high quality advertisements related to your business using appropriate keywords. These keywords will be strategically placed within the advertisement to maximise its effectiveness. This will help you minimise your advertising cost & maximise your customer inquiries / web traffic.

REPORTING AND ANALYSIS – We will track your keyword performance regularly & fine-tune the settings along the way. Numerous strategies will be used to outbid your competitors. Your competitors’ advertising budget will also be monitored & reported to you.

Increase Customers & Reduce Ad Spend Through SEM

Where Does Transfield Search Engine Marketing Fit In?

Our SEM Workflow

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