SEO stands for Search Engine Optimization. SEO is all about optimizing an internet site for search engines like Google. Seo is a technique for designing and developing an internet site to rank properly in search engine results and to better the quantity and high quality of visitors to a web site from search engines like Google, Bing, Naver, Baidu and Yahoo. Marketing, by understanding how search algorithms work, and what human visitors might search, is also part of SEO.
SEO is further divided into Local SEO & SEO per se. The former refers to ranking well on Google Maps. The latter refers to ranking well on the search engine results pages (SERPs). Today we shall be talking about SEO only. We shall talk about Local SEO on another day.
In the event you plan to do some simple SEO, it is important that you understand how engines like Google work.
How Search Engines Work?
Search engines carry out a number of activities to be able to provide search results.
Crawling – Technique of fetching all the net pages linked to a web site.
Indexing – Process of making index for all of the fetched net pages. This process is performed by a software, called a crawler or a spider (or Googlebot, in the case of Google). Keeping them in an enormous database from where it may later be retrieved. Essentially, the means of indexing are identifying the words and expressions that best describe the page and assigning the web page to particular key phrases.
Processing – When a search request comes in, the search engine processes it, i.e., it compares the search string in the search request with the indexed pages within the database.
Calculating Relevancy – It is likely that multiple pages comprise the search string, so the search engine begins calculating the relevancy of every of the pages in its index to the search string.
Retrieving Results – The last step in search engine actions is retrieving the perfect matched results. Basically, it’s nothing greater than merely displaying them within the browser.
The Algorithms @ Work
Search engines such as Google and Yandex typically replace their relevancy algorithms dozens of times a month. Whenever you see adjustments in your rankings, it is most likely due to an algorithmic shift or one thing else outside of your control.
Although the basic precept of operation of all search engines like Google is identical, the minor variations between their relevancy algorithms result in major adjustments in results relevancy.
Early search engines like Google held an index of a few hundred thousand pages and paperwork, and obtained possibly one or two thousand inquiries every day. Today, a top search engine will index a whole bunch of millions of pages, and respond to tens of millions of queries per day.
What’s Search Engine Rank?
If you search for any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the place of web pages displayed within the search engine results. If a search engine is placing your internet web page in the first place, then your net page rank might be number one and it is going to be assumed as the page with the highest rank. Therefore, correct SEO makes a web site rank in the first page of the SERPs.
So now that you’ve got a basic grasp of the what, how & why’s of SEO, let’s see what Transfield SEO has got to provide.
What Does Transfield SEO Do?
At Transfield SEO we focus (obviously) on SEO. We provide planning & implementation consultancy for Search Engine Optimisation. If you are aware of your digital marketing needs this year, if you want to adapt to an ever-changing landscape of worldwide trends, or if you are simply wondering how other digital entrepreneurs are planning for success in 2022, get started with us. Get your FREE on-site SEO report at https://www.transfield.com.my/search-engine-optimisation-malaysia/#Free-SEO-Reports today.
