Video Marketing SEO: 10 Ways To Optimise Your Video For Search

SEO is rapidly becoming the cool kid within the digital advertising block. Optimising SEO now falls at the top of every on-line marketer’s checklist. However, as acquainted as you may be with a stable SEO marketing campaign, you may be neglecting one vital aspect – online video marketing.

By the year 2013, the common human attention span was estimated to be eight seconds. This attention span applies to written content material, but most especially to filmed content. You must seize the attention of your audience even before they hit the play button. That’s why SEO video marketing is significant as we advance.

The Importance of Video Marketing

As it stands, many marketers rely on video advertising as their online advertising strategy. Over 83% of web users enjoy filmed content from the various platforms such as Vimeo, DTube or YouTube in the USA alone. This high number isn’t only seen within the Western world, but almost everywhere else.

You’re left with only one of the two options as an expert digital marketing strategist. Either be part of the bandwagon and optimise your video advertising technique or watch the bandwagon depart and keep questioning why your online business is stagnating.

Are you ready to up your video advertising and marketing sport? Well, listed below are ten ways to get you sailing.

First and Most Importantly, What is SEO Marketing?

Imagine you’re in a noisy market attempting to promote with all the competition around you. Where you’re, everyone seems to be shouting for attention, and at this rate, you’ll return home with not a single cent. So rather than shouting, you resolve to get creative. Bull’s eye!

Well, you simply pulled all the attention to your self. If you’re the first to conceive such a concept, you’ll be able to be sure that your competitors will quickly follow suit.

That’s SEO marketing in simple terms.

However, in SEO, Google will determine whether they like your content sufficiently to allow others to view it. As such, Google has an algorithm to find out which content will rank higher on their first pages. Follow Google’s rules, make Google and other customers happy, and you’ll ensure stupendous outcomes.

Many online sellers declare that the essence of SEO is to either generate backlinks to their site or enable brand consciousness. However, all of that is irrelevant if the type of traffic coming to your site doesn’t respond to your calls to action. Eventually, SEO intends to promote. Because of this, you don’t merely need to drive visitors to your site. You need to drive high quality site visitors.

So Where Does Video Marketing Fit In?

Now that you understand the need for high-quality site visitors, you will find that video advertising and marketing fulfils this need seamlessly. The year 2020 witnessed a higher-than-usual number of people watching videos from shoppers than ever seen before. This was probably due to the worldwide pandemic, which forced people to stay indoors. To kill their boredom, they probably indulged themselves with binge video watching. The question is, are you giving them the type of clips they’re looking for?

When producing a video strive to ask yourself these questions:

– Are your customers looking for a humorous genre, or are they satisfied with straight-talking factual stuff?
– Are you informative, or are you telling them stuff they already know?
– Do you have something shocking to convey?
– If not, have you gotten something that can annoy them sufficiently to get them back to your site once more?

Once you’ve got the answers to the questions above, you are ready to get started.

To get you started on making high quality videos that translate to high-quality traffic, you might want to consider these 10 steps to get you started;

1. Optimise Your Video Content

Visitors come to your site to look for information or solutions that are new and significant. You need to start out delivering relevant content material to satisfy their desire. Explain why the viewer needs to pay attention. Introduce customers to your company. Give them an insight into what occurs behind the scenes. Demonstrate to them how to make use of your product or how your service works. Highlight some of the advantages they may get from making use of your options.

Shock your prospects with news they never knew or provide thrilling data in regards to the services or products.
As you gain standing, trust, and authority, you can use your video marketing campaign to segment your audience and construct hype for upcoming occasions.

Estimates show that the typical internet consumer will spend a median of 11 minutes and 43 seconds reading online opinions before making a decision to purchase. Mind you, they won’t spend all this time on a single weblog or vlog.

Therefore, your video has to be compelling from the beginning to grab their attention. Make sure you give them enough data before they jump to the subsequent video. In case you fail to capture their attention within the first minute, you set yourself up for failure.

2. Deciding on The Content

Content will determine where you’ll place the video on the web page as well as on what platform. Purpose is step one. Let’s say you have to insert a few movies on a single web page. If that’s the case, then embed probably the most prominent video as the main one. Google will solely index one video per web page, and they’ve a liking for first videos.

When you’ve got an extended blog content material that buries your video beneath, your readers are probably not avid enough to go all the way down there. Video placement is of great importance and determines if your site visitors will access the content material and watch all of it until the end.

Moreover, decide on the video hosting platform. If your prime goal is to drive traffic and achieve new leads to your website, then you should be a bit selfish. However, suppose you generally want to tell the masses and create brand consciousness, then any video hosting would do. If you are undecided, just go for YouTube and Vimeo.

Hosting on a number of platforms will reach a wider pool of possible clientele but could lead to decreased organic visitors. Therefore, you may have to run ads to build viewership.

3. Polish The Title and Outline

Google’s algorithms will not be totally conversant with the spoken content in your social media, video advertising and marketing campaigns. The algorithm might not be able to detect keywords in the video content. So how are you able to optimise your SEO video marketing to rank higher?

Easy, polish your title and outline. Google places a high emphasis on the video’s title. And rightfully so. One of the first things that captivates your eyes, mainly on YouTube is the title of any content. Indeed, your eyes will not be able to get enough of seeing; nor will your ears get enough of hearing. Therefore, strive as much as possible to fit the keywords naturally in your title.

YouTube gives you the most allowance of a thousand characters. However, you don’t wish to fill this whole area aimlessly. If you’re going to offer extra context for the video, maximise filling the first 100 characters with highly effective content material. Give the viewer no alternative possibility but to press the Read More link.

4. Make Maximum Use of Customised Image Thumbnails

Aside from the title, perhaps the other principle characteristic that allures your viewers is the picture thumbnail used. Custom thumbnails deliver the very best outcomes in terms of performance and engagement. Your video content material will obtain a 25% increased play rate if you use a thumbnail depicting a close-up shot of a person’s face. Why? It’s simply because people relate strongly to other people. Customised image thumbnails are additionally superior than generic stock photographs in creating engagement.

Tips for Thumbnails

– 1280×720 pixels for the image – that’s a 16:9 ratio
– File size must not exceed 2MB
– Supported formats are.png,.jpg,.bmp, or.gif
– Your thumbnails need to be relevant, attractive, and enticing.

Remember, a picture speaks a thousand words. Are you capturing that in your thumbnails?

5. Transcription Overrides Google’s Algorithms

Search bots can not listen to your video marketing content minute by minute. Even human beings find it difficult to listen to another person for too long, don’t they? Therefore, the video transcript comes in handy here.

Other than having increased ranking possibilities, transcripts add accessibility to video content. Non-natives with difficulty with accents might fluently move along with movies when transcripts are present. What’s more, if the video is on your website and is comparatively long, the transcript will even boost the rankings of the video content. Instead of having a video on a blank page, think about using transcripts to offer more context and promote the SEO narrative.

6. Optimise Video Clarity and Loading Times

Video readability is one other factor often overlooked by marketers. We suggest a wide range of online tools that can help you make your videos clearer and download quicker. High-quality movies look good to view; however, it could eventually slow down your page load speed. Strive to achieve an aspect ratio of 640 by 360 pixels. An increase in loading time by five seconds can increase your bounce rate by 85%. You need to maintain the bounce rate as low as possible. Exit rates also need to be kept low.

Lucky for you, YouTube and Facebook will automatically optimise your videos for you to suit the needs of your viewers.

7. Tagging and Categorising Helps Especially on YouTube

Tags should not only be essential for customers to find you, but additionally help explain to YouTube and other video platforms the correlation between content material and context. Thus, both viewers and YouTube will be able to easily grasp what the video is about. However, if you utilise irrelevant tags to spam the algorithm, Google will ignore your tricks. Therefore, it is advisable to spend your time and effort on white-hat SEO techniques.

Categories work in the same manner as tags. You can categorise your videos below YouTube’s “Advanced Settings.” Listing your content material in different categories will enable your video to appear in a number of different playlists. That’s an excellent boost in visibility for any video advertising and marketing company.

8. Consider Inserting Closed Captions and Subtitles

Much like the transcript and outline, subtitles help boost your audience engagement. This means that your content rating on the SERPs will improve. The beauty right here is that you simply don’t need to rely on human transcription services to enjoy this option. Simply insert a transcript to your content. Various platforms such as YouTube allow you to do so. However, the automatically generated closed captions can be inaccurate at times. The bots may not capture what you say clearly, and thus fail to convey a concise message. The message delivered can be outrageous or downright humorous, no thanks to artificial intelligence used to generate the transcript automatically.

9. Consistency Is a Game Changer

Creating fresh content is one step; regularly updating your webpage is another matter altogether. Your viewers are worth their persistence. To display the power of consistency, Moz established itself within the business as one of the main SEO voices. Their Whiteboard Friday has turned out to be a phenomenal household name. On one such occasion, their content material acquired nicely over 980 social shares, not to mention the 368 backlinks from 22 referring domains. They add a video sequence every week on Friday. That’s the type of publicity you can’t take flippantly in the SEO game.

10. Address Other Technicalities

Video advertising statistics present an epic rise in utilising films and quick clips to relay content. By 2022, more than 435 hours of video content will get uploaded to YouTube after each minute. That’s YouTube alone. Therefore, it would be advisable to optimise every other technical opportunity to maximise your reach and ranking. For example:

– Include additional information regarding the page’s content in the URL. The primary keywords featured in the URL will enhance your SEO efficiency.
– Be generous on the video length. The longer the video, the more opportunities advertisers get to slip in their ads in between your videos.
– Create a video sitemap. It should not be too long or too quick.
– Keep an eye on essential metrics such as viewers retention, exit rate, bounce rate, number of subscribers after watching, number of likes or dislikes. 4-6 minutes is the beneficial length as you embark on your marketing campaign. However, if your video is an advertisement itself, then keep the length below 120 seconds. Use this info to make enhancements in your SEO video advertising and marketing strategy.

Winding Up

There you have it – 10 game-changing SEO video promotion methods that can get you heading in the right direction. We’d be delighted to hear about any other insights you utilise or questions you have.

Here’s a secret many video advertising companies will not tell you. The first 24 hours after creating content material are essentially the most important in your awareness attempts. Let’s suppose that your engagement is low within the first 24 hours. In that case, clicks and ratings will typically be low all through the life of the video. If the clip has lower chances of going viral resulting from its commercial nature, be willing to spend some money on paid ads.

Remember that SEO is probably not sufficient to spice up visibility in your digital strategy. All the factors listed above hinge more on SEO, together with further factors usually utilised by marketers. In that case, you may reach out to us at Transfield SEO for proven results. The future is now – let’s make things happen. We have been digital marketers since 1999. We help our clients determine their brand image and core message, appeal to customers, and promote services. Transfield SEO additionally loves blogging about advertising and marketing. We are also skilled at copywriting. Engage our services in order to remain on top of all the emerging trends in the fast-changing world of advertising.